Resources​

Your one stop shop for all digital marketing tips & tools.

Best practices for digital marketing​

  • 1) Search engine optimization.
  • 2) Content, E-mail marketing.
  • 3) Identify your target audience.
  • 4) Boost your social media presence.
  • 5) Algorithm.
  • 6) Enhance website speed and performance.
  • 7) Analysis and reporting.
  • 8) Social media marketing.

Digital Marketing Essentials #1​

Social media marketing.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

The Five Core Pillars of Social Media Marketing items- Strategy, Planning and publishing, Listening and engagement, Analytics and reporting, Advertising.
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Digital Marketing Essentials #2

Search engine optimization(SEO).

 In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:

  • Products you sell.
  • Services you provide.
  • Information on topics in which you have deep expertise and/or experience.
The three kinds of SEO are: On-page SEO – Anything on your web pages – Blogs, product copy, web copy. Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks. Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawlingList item

Digital Marketing Essentials #3

E-mail marketing.

Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.

Stages of the email marketing funnel

  • Awareness. The first stage in the email marketing funnel is designed to cultivate awareness of your brand.
  • Consideration. A successful email campaign grabs attention with awareness and seals the deal with consideration material.
  • Conversion.
  • Loyalty.
  • Advocacy.